Thursday, February 14, 2008

Andy Samberg - Did he add to homosexual stereotypes in commercials?

Click to see this picture a little bigger:

So apparently there's a huge issue where advertisers are banking on homosexual stereotypes. Much of it is in good fun, but a lot of it seems to get too violent, where it becomes a form of "gay-bashing," whether intentional or not.


"Justin Timberlake returns to the Super Bowl for the first time since he co-starred in the Janet Jackson 2004 halftime-performance “wardrobe malfunction”—this time for Pepsi ( from BBDO ) , where he is forcefully pulled by unseen forces ( actually, a girl drinking through a straw ) across the landscape. He passes a window of what seems like a woman brushing her long blonde hair, but instead is a scruffy young man in a wig, perhaps imagining himself as Justin's former girlfriend Britney Spears, with large pictures of Justin covering the wall. A weird smile crosses his face ( played by Andy Samberg, co-creator of the popular “[Junk] in a Box” sketch from “Saturday Night Live” ) . Some may find the cross-dressing reference inclusive, while it is arguable that this is just a simple laugh at transgender people."

Of course, Andy's no stranger to gay jokes (Iran So Far) or even beastiality (Andy makes out with a dog).

So Andy's commercial didn't get as bad of a review against gay bashing as some other commercials did. Check out the full review of the Superbowl commercials and homosexual stereotypes:

http://www.windycitymediagroup.com/gay/lesbian/news/ARTICLE.php?AID=17498

Here's an interview with Justin about the commercial (no Andy):



Here's the extended version of the commercial:

http://andysamberg.blogspot.com/2008/02/andy-samberg-can-lose-his-shirt-with.html

Enjoy!

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Update:

We added the extended Pepsi commercial to the links on the right of Popular Andy videos.

- TAE

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