Monday, January 05, 2009

Andy Samberg: King Of YouTube

AdAge's Michael Learmonth declares Andy Samberg King of YouTube as he reports that SNL's digital short "J--- in My Pants" is the most-watched YouTube video of the past month, clocking in thus far at 6.7 million views. Of course, what makes this interesting is that "J--- in My Pants" is one of the rare SNL clips available on the Google-owned YouTube:

NBC has a tortured relationship with YouTube, and takes a hard line toward enforcing copyright. The video's presence on YouTube likely has something to do with the fact that the song is the first single from Universal Music Group's upcoming release, "Incredibad," and the label has some interest in building an audience for it. The video was uploaded by Samberg's production company, The Lonely Island.

NBC is trying to make a buck from the short on its own site via advertising from Nissan and Wrigley's, where the video is receiving far fewer views (561,000). NBC also gets 70%-80% of the ad revenue from sales on, which doesn't disclose views but is running the video with an Absolute Vodka ad.

Last month, Ars Technica speculated that Samberg's viral hit "Lazy Sunday" was responsible for YouTube's $1.5 billion sale. The video, which debuted in December 2005, is widely credited with introducing YouTube to America, but NBC had it removed from the site so it could host it exclusively in its own player.

Watch Samberg's hit clip below:



1 comment:

selloutboy said...

get it, Andy!

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