Sunday, January 04, 2009
Is Andy Samberg's "Lazy Sunday" Responsible For YouTube's $1.5 Billion Sale?
How did YouTube turn itself into such an essential worldwide service that Google plunked down $1.5 billion in cash and prizes to acquire the video sharing site? It depends who you ask, of course, but NBC Universal's general counsel, Rick Cotton, has his own answer: the cupcake-munching white rappers of Lazy Sunday fame. In other words, NBC made it possible, but YouTube made all the money.
In this view, YouTube was a nice place for emo kids to post rants about Britney Spears, but this sort of stuff hardly made YouTube an essential visit. No, what built YouTube's brand was the flood of unauthorized commercial content sloshing around on the site a few years back--a heady time before Hulu et al. when one could reliably dig up episodes of The Simpsons, The Daily Show, or Saturday Night Live.
At a conference on the Future of Television this last week in New York, Cotton made it clear that he hasn't forgotten those early days. According to him, YouTube was vaulted into national popularity by SNL's hit "Lazy Sunday" rap about a pair of lame white guys from the Village who wanted nothing more than to spend a Sunday afternoon in the theater, watching The Chronicles of Narnia.
The infamous video, with is still somehow worth a 50,001st viewing:
Yeah, pretty much. Narnia Rap did put YouTube on the map and made it bigger than its competitors, but the content from there snowballed YouTube's popularity. Also, YouTube had one of the easiest to use interfaces, so that definitely helped.
So, should NBC get credit for the YouTube founder's wealth? Nah. NBC shouldn't even get credit for the vid. Sure, they own it, but they are just lucky enough to run the money behind Lorne, his magic show, and the amazing Andy Samberg. That's all. To the rest of us, it's just one rich guy in a suit versus another rich guy in a suit. They're all rich guys in suits. The real money should go to Andy and the creators.
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Andy Samberg SNL Promotions
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Some Favorite Andy Samberg Posts
- Andy as Jewey Fallon - Late Night with Jimmy Fallon
- Andy & T-Pain are glad that Jorma isn't on the boat
- Andy in Show Choir
- Andy in Rose Bowl Promo: Football Taping
- Andy's 2009 favorites
- MacGruber movie review
- Should SNL show digital shorts instead of domestic violence?
- John Hamm to host SNL again in January
- Andy in Nature of the Beast
- Why is SNL featuring so many young and attractive hosts?
- Saturday Night Live 12/5/09 - Blake Lively & Rihanna
- Andy nominated for a Grammy
- Andy & Blake Lively - SNL Promo
- Andy hangs with the SNL crew
- Blake, Taylor, and James hosting
- Does Andy have a big butt?
- Reba digital short
- Andy Samberg in The Mellow Show
- 10 ways to fix SNL (I wish this was a joke)
- Joseph Gordon-Levitt - SNL Promos
- Andy Samberg & Friends - Comedy Central's report
- What SNL Alumni should host SNL?
- in Lady's Guide To Throwing A Party
- "Get Out" Digital Short
- Andy & January Jones - SNL Promo
- Andy Samberg and Friends - Kristen's Review
- Andy Samberg and Friends - Stephanie's Review
- January Jones, Joseph Gordon-Levitt to Host SNL
- Full Episode: SNL 11/7/09 - Taylor Swift
- Taylor Swift gets Kanye'd already
- Andy Samberg Halloween costumes
- Should SNL cast members exploit commercials?
- Supports the elephants
- Night of Too Many Stars
- Loves his sweatshirt and Joanna Newsom
- Space Chimps 2?
- Yo Gabba Gabba - Behind the scenes
- Taylor Swift is hosting SNL
- National Bosses Day (Like a Boss)
- On the Ground - Behind the scenes (video)
- Late Night with Jimmy Fallon (videos - 10/13/09)
- on Yo Gabba Gabba (video)
- His Elle shoot (video)
- SNL, 9/26/09 - Megan Fox & U2
- Andy and friends at the Emmys
- Andy Samberg and Jimmy Fallon at the MTV VMAs
- Andy Samberg behind the scenes of "Cloudy" Video
- Andy Samberg on Martha Stewart
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