TLI ditches the Doritos Superbowl commercial

This is what happens when they aren't contractually obligated to enter the contest. There's a decent chance they would have lost the contest and then the money wouldn't go to charity and it would have just been free publicity for Dorritos. Whatever the reason or justification, TLI didn't enter the contest like they said.

The scoop comes from SamJae, who said...

"So, I guess TLI didn't want to do a commercial, either out of generosity towards an extra finalist, or out of laziness. Still, I'm kinda bummed either way."

And here's the article...
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Doritos' Crash the Super Bowl: The Five Finalists

Here are the five consumer-created ads that will battle it out.

"Crash the Super Bowl," Doritos' annual contest which pits consumer-created spots for the brand against each other for the chance to have one air during the big game, is back.

This year, 6,100 entries were submitted, and today, Doritos revealed the five finalist videos that will compete for consumer votes. This is the sixth year that Doritos has run the contest, with winning videos generally providing much of the buzz for the Internet for the weeks following the game.

"Crash the Super Bowl," Doritos' annual contest which pits consumer-created spots for the brand against each other for the chance to have one air during the big game, is back.

This year, 6,100 entries were submitted, and today, Doritos revealed the five finalist videos that will compete for consumer votes. This is the sixth year that Doritos has run the contest, with winning videos generally providing much of the buzz for the Internet for the weeks following the game.

This year, just like last, a $1 million cash prize is on the line if a consumer-created video scores the number one spot on the USA Today Ad Meter. The stakes are a little big higher this time around--the maker of the ad that actually makes it to the Super Bowl will get a guaranteed job working on a Doritos brand project with The Lonely Island, the Andy Samberg-helmed comedy group.

An earlier arrangement tapped The Lonely Island to create its own spot, but they will no longer be making one, with that airtime going to another finalist. Two, not one, aspiring filmmakers will see their spots air on advertising's biggest night, with the second spot selected by an internal team at Doritos. Just like previous years, Goodby Silverstein & Partners will handle the Web site and other promotional content for Crash The Super Bowl, including a forthcoming television spot to promote the program. Omnicom's OMD will handle media buying.

You can watch the five finalists here:

http://creativity-online.com/news/doritos-crash-the-super-bowl-the-five-finalists/231880

Enjoy!