Monday, October 03, 2011

Andy Samberg's going to be in the Dorritos Superbowl Ad!

Andy Samberg Is Trying To Crash The Super Bowl With Doritos



The Lonely Island...with Doritos
The marketing team behind Doritos is really going for gold this year, by enlisting generic, vaguely funny Everydude Andy Samberg to help with their annual "Crash the Super Bowl" campaign. The campaign is basically a way for Doritos to get publicity without all the hard work of coming up with their own commercials—instead, they get fame-hungry fans to compete against each other with homemade ads. "America" votes for the winner, who will have their ad broadcast during the big game. Last year's winner involved a chip-crazy pug. This year's winner will have to work with Lonely Island. Is that really...a prize?

The shtick this year is that Lonely Island will also be creating an ad for the contest. If their ad wins (by scoring well on the USA Today Ad Meter, which measures the popularity of Super Bowl commercials using SCIENCE), they'll donate $1 million to charity. But if Regular Joe wins, he gets $1 million for himself and the chance to work with the Lonely Island crew, described as "one of the hottest entertainment teams in the industry today." Just look at this topical Lady Gaga spoof they made!

Anyhow, despite the fact that none of the previous contest winners have gone on to much success, Doritos is convinced that this year will be totally awesome. Company reps say the buzz for these things is huge—over 5,000 people entered ads for a recent game played earlier this year. "I would love in two or three years from now for the winner of this year's program be directing or producing major motion picture film, that is true success," said marketing suit Tony Matta. This is truly a marketing stunt that would make newly deceased, chip-encrusted Doritos inventor Arch West proud.

From:
http://gothamist.com/2011/09/27/andy_samberg_is_trying_to_crash_the.php

So there's a cynical approach! Ha!

This guy needs to give Pepsi/Doritos a break. After all, their attempt last year one (with the pug) won for best commercial and the company has a solid history of winning (Pepsi and Doritos): http://en.wikipedia.org/wiki/USA_Today_Super_Bowl_Ad_Meter

Who knows, the ad might be good. Andy was in a Pepsi Super Bowl ad a few years back with Justin Timberlake. The Lonely Island has made a few amusing but not amazing commericals so far, including York Peppermint Patties, MTV Movie Awards, and the vodka one. But Akiva has directed a few fantastic music videos, so hopefully they'll pull out something amazing for this Super Bowl.

Do you think they'll pull it off?


Enjoy!

No comments:

Popular Andy Samberg Posts - This Month

Tags (by frequency)

News_SNL_09 News_SNL_10 Images_07 Videos_FanMade_08 News_Web_09 News SNL 11 Videos_SNL_09-10 Videos SNL 2010-2011 Images_09 News_SNL_08 Videos_FanMade_09 Videos_Movies_07 Images_08 News_Web_08 Videos_FanMade_07 Videos_SNL_08-09 Videos SNL 2011-2012 News Movies 11 Photos 11 Videos_LonelyIsland News_Romance News_TV_09 MTV Movie Awards 09 News_Web_07 Videos_TV_09 Videos_Interviews_09 CD - Incredibad CD - Turtleneck and Chain Videos_SNL_07-08 Joanna Newsom Images_06 Audio Blog Updates News TV 11 Photos 10 Videos_SNL_06-07 Videos_TV_07 News_TV_10 Videos SNL Promos Videos_Live_07 Jorma Taccone Videos_SNL_05-06 News - Sitings 10 Text_Interviews_09 EDitorial_09 Ask Andy Samberg Blog EDitorial_08 News_Movies_07 News_Web_10 Movies - Donny's Boy MusicVideos_SNL News_Movies_08 News_Movies_10 Videos_TV_08 News_Movies_09 News_SNL_07 Text_Interviews_07 EDitorial_10 Videos Interviews 11 Featured Player Update Images_05 Products 09 Videos TV 11 Movies - I Hate You Dad News Web 11 Videos_Live_08 EDitorial 11 SNL Episodes 08-09 Akiva Schaffer Videos TV 10 Videos_Live_09 Digital Shorts 2010-2011 News - CDs Videos_Interviews_07 SNL Episodes 09-10 Videos_FanMade_06 News Sitings 11 News_Web_06 Hot Rod Images - Fan-Made Magazines MusicVideos_LonelyIsland Products 08 Videos Interviews 10 Digital Shorts 08-09 Digital Shorts 09-10 Text Interviews 11 Text_Interviews_08 Videos Web 11 Videos_Movies_08 Icons SNL Impressions Justin Timberlake Videogames Videos_Interviews_08 Digital Shorts 2011-2012 FAQ Videos_TV_06 EDitorial_07 News_CDs_09 News_SNL_06 Text Interviews 10 Videos Live 11 SNL Recap 07-08 Videos Weekend Update Videos_FanMade_10 Videos_Movies_09 Videos_TV_05 News SNL 12 SNL Statistics 08-09 Twitter Update thelonelyislandfan Animated GIF Classic Andy Comic Con 09 Drawings Images_04 SNL Recap 05-06 SNL Recap 08-09 SNL Recap 10-11 Videos - Justin Timberlake EDitorial 12 News TV 12 Studio News Videos Cold Open Videos_TV_04 Wallpapers Caption Andy Costumes Discussion Merchandise 11 Movies - Celeste and Jesse Forever News - Sitings 09 Products 10 Text_Interviews_06 Videos Fan-Made 11 Videos Movies 11 Videos_Live_06 Bill Hader Rokk Vodka SNL Lessons SNL Transcripts 08-09 Videos Movies 10 Videos_Live_10