Tuesday, November 09, 2010

Andy Samberg & TLI promoting Vodka (yes they're still together)

So all of TLI (Andy, Jorma, and Akiva) are still together, even though Jorma has left SNL. My guess is Jorma is going to be working on editing this vodka gig (as well Akiva), and that he's also working hard on their second album. I think he's come to realize that there is a place for TLI with money and creative control outside of SNL, and he's going for it.

Andy has a great quote here:

Andy Samberg [said,] "Anyone who's seen our videos knows we're fancy guys, so we said yes. And they also gave us a bunch of ROKK Vodka, which we enjoy drinking with our mouths."

Thanks to Anony for this scoop...

ROKK Vodka Appoints The Lonely Island as 'Creative Directors,' Showing Even Award Winning Vodka Shouldn't Take Itself Too Seriously

Comedy Troupe Behind Internet Sensation "I'm On a Boat" To Develop Digital Content for Diageo's New Swedish Vodka

NORWALK, Conn., Nov. 8, 2010 /PRNewswire/ -- ROKK Vodka, imported Swedish vodka from Diageo, announced today that they have selected The Lonely Island, the creative minds behind the Grammy-nominated track and viral video "I'm On a Boat," as "Creative Directors" for the brand. In this role, The Dudes – comprised of comedians Andy Samberg, Akiva Schaffer and Jorma Taccone – will be responsible for the brand's consumer engagement, which includes creating digital material to market the brand and help introduce ROKK, the premium priced, freeze filtered vodka.

"Most people ask us to just make videos, but Diageo asked us to be Creative Directors, which sounded fancier," said Lonely Island member and actor, Andy Samberg. "Anyone who's seen our videos knows we're fancy guys, so we said yes. And they also gave us a bunch of ROKK Vodka, which we enjoy drinking with our mouths."

A brand inspired by the bold spirit of the Vikings, ROKK stands out from other vodkas on the shelf and has specifically chosen The Lonely Island to help bring that bold and edgy personality to consumers. As Creative Directors, they will have the freedom to creatively market ROKK, including the development of original content and videos that will engage consumers in a humorous manner, while still adhering to the brand's commitment to social responsibility.

"We could have chosen to work with a traditional advertising agency, but wanted to do something totally different when it came to marketing ROKK Vodka," said Adam Rosen, Brand Director - Vodka. "We had a list of one when it came to who we wanted to lead ROKK Vodka's creative team, and couldn't be more excited that The Lonely Island said 'yes!' Working with Jorma, Akiva and Andy has been amazing, as they are not only ridiculously talented, but they also know exactly what ROKK Vodka's consumers want to see."

The Lonely Island's first creative execution will be a ROKK video short, slated to debut in late November on the ROKK Vodka Facebook page, with additional content being unveiled throughout the year.




Unknown said...

Wow this is huge for the dudes, Im so happy for them! I cant wait to see the first video. :)

'A brand inspired by the bold spirit of the Vikings'..

Okay so Im thinking theres a huge possibility in seeing Andy in a Viking costume again in this - yay!


Anonymous said...

uhm yeah... jorma didn't leave snl!
he was just listed on the credits for the women of snl special.
additional segments directed by jorma taccone!

Ed Price said...

Anony, I wonder if that includes previously recorded segments? Like was there a MacGruber skit on the show or something that Jorma might have previously directed?


Popular Andy Samberg Posts - This Month

Tags (by frequency)

News_SNL_09 News_SNL_10 Images_07 Videos_FanMade_08 News_Web_09 News SNL 11 Videos_SNL_09-10 Videos SNL 2010-2011 Images_09 News_SNL_08 Videos_FanMade_09 Videos_Movies_07 Images_08 News_Web_08 Videos_FanMade_07 Videos_SNL_08-09 Videos SNL 2011-2012 News Movies 11 Photos 11 Videos_LonelyIsland News_Romance News_TV_09 MTV Movie Awards 09 News_Web_07 Videos_TV_09 Videos_Interviews_09 CD - Incredibad CD - Turtleneck and Chain Videos_SNL_07-08 Joanna Newsom Images_06 Audio Blog Updates News TV 11 Photos 10 Videos_SNL_06-07 Videos_TV_07 News_TV_10 Videos SNL Promos Videos_Live_07 Jorma Taccone Videos_SNL_05-06 News - Sitings 10 Text_Interviews_09 EDitorial_09 Ask Andy Samberg Blog EDitorial_08 News_Movies_07 News_Web_10 Movies - Donny's Boy MusicVideos_SNL News_Movies_08 News_Movies_10 Videos_TV_08 News_Movies_09 News_SNL_07 Text_Interviews_07 EDitorial_10 Videos Interviews 11 Featured Player Update Images_05 Products 09 Videos TV 11 Movies - I Hate You Dad News Web 11 Videos_Live_08 EDitorial 11 SNL Episodes 08-09 Akiva Schaffer Videos TV 10 Videos_Live_09 Digital Shorts 2010-2011 News - CDs Videos_Interviews_07 SNL Episodes 09-10 Videos_FanMade_06 News Sitings 11 News_Web_06 Hot Rod Images - Fan-Made Magazines MusicVideos_LonelyIsland Products 08 Videos Interviews 10 Digital Shorts 08-09 Digital Shorts 09-10 Text Interviews 11 Text_Interviews_08 Videos Web 11 Videos_Movies_08 Icons SNL Impressions Justin Timberlake Videogames Videos_Interviews_08 Digital Shorts 2011-2012 FAQ Videos_TV_06 EDitorial_07 News_CDs_09 News_SNL_06 Text Interviews 10 Videos Live 11 SNL Recap 07-08 Videos Weekend Update Videos_FanMade_10 Videos_Movies_09 Videos_TV_05 News SNL 12 SNL Statistics 08-09 Twitter Update thelonelyislandfan Animated GIF Classic Andy Comic Con 09 Drawings Images_04 SNL Recap 05-06 SNL Recap 08-09 SNL Recap 10-11 Videos - Justin Timberlake EDitorial 12 News TV 12 Studio News Videos Cold Open Videos_TV_04 Wallpapers Caption Andy Costumes Discussion Merchandise 11 Movies - Celeste and Jesse Forever News - Sitings 09 Products 10 Text_Interviews_06 Videos Fan-Made 11 Videos Movies 11 Videos_Live_06 Bill Hader Rokk Vodka SNL Lessons SNL Transcripts 08-09 Videos Movies 10 Videos_Live_10